The Salvation Army of Northern New England wanted a campaign to drive donations, but they had an extremely tight marketing budget. We took the problem and used it to our advantage by creating a ‘Campaign That Cost Nothing.’ Finding creative ways to advertise for free became our message. And in doing so, we brought out the best in our agency and the Portland, Maine community. Our work earned some serious PR and accolades, which helped us do even more good for the least amount of money.

Outakes…